who uses amp

Who Uses AMP in 2023

By Sarah WalkerFebruary 27, 2026

Amplified HTML (Amp) is a significant initiative by Google to improve the performance of web pages. But who uses Amp, and why? Let's explore this in detail, starting with the main users and adopters of this technology.

Before diving deep, it's crucial to understand that Amp is not just used by any random websites. It's mainly adopted by tech-savvy, forward-thinking publishers and services that prioritize user experience. So, who are they?

Publishers and Content Creators

Publishers and content creators are the primary users of Amp. They include:

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'News websites and blogs': These use Amp to deliver content instantly. Websites like The Guardian, Wired, and BBC are some notable examples.

Amp Stories

'Amp Stories' is also popular among publishers. It's an immersive story format that allows users to engage with content in a new and interactive way.

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Some publishers like Condé Nast (GQ, Vogue, etc.) and Meredith (People Magazine, Entertainment Weekly, etc.) use Amp Stories to enhance their users' experience.

Social Media Platforms

Social media platforms like Twitter, Twitter moments, and Pinterest use Amp to load articles and other content directly in their app feeds.

For instance, Twitter moment pages, including election results or breaking news events, are typically delivered in Amp format for faster loading.

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E-commerce Platforms

E-commerce platforms also benefit from Amp. Users expect speed and efficiency while shopping, and Amp helps meet these expectations.

For example, eBay uses Amp to improve the loading speed of its mobile pages, providing a better shopping experience for users.

Product Detail Pages

'Product Detail Pages' (PDPs) are crucial for e-commerce platforms. Amp enhances PDPs by making them load faster and provide a better user experience.

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AMP for Email

Amp is not just about web pages. 'AMP for Email' allows dynamic and interactive content in email newsletters.

'Email marketing' platforms like Pinterest and others use Amp to make their emails more engaging and interactive.

In the fast-paced world of web and mobile, Amp is a game-changer. It's not just about who uses Amp, it's about why they use it - to improve user experience, drive more engagement, and ultimately, better business results. As such, the future of Amp seems bright, and more adopters are likely to come on board as we move forward.